Contagious: Why Things Catch on - Jonah Berger

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? nThe New York Times bestseller that explains why certain products and ideas become popular. nJonah Berger knows more about what makes information 'go viral' than anyone in the world. --Daniel Gilbert, author of the bestseller Stumbling on Happiness n nWhat makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their p…

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