
Smartest Guys in the Room - Peter Elkind
What went wrong with American business at the end of the 20th century? n n Until the spring of 2001, Enron epitomized the triumph of the New Economy. Feared by rivals, worshipped by investors, Enron seemingly could do no wrong. Its profits rose every year; its stock price surged ever upward; its leaders were hailed as visionaries. n n Then a young Fortune writer, Bethany McLean, wrote an article posing a simple question - how, exactly, does Enron make its money? n n Within a year Enron was facing humiliation and bankruptcy, the largest in US history, which caused Americans to lose faith in a s…
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