The Tipping Point: How Little Things Can Make a Big Difference - Malcolm Gladwell

This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work. nDiscover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. nThe tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemi…

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