Predictably Irrational, Revised and Expanded Edition

A marvelous book... thought provoking and highly entertaining. --Jerome Groopman, New York Times bestselling author of How Doctors Think n n Ariely not only gives us a great read; he also makes us much wiser. --George Akerlof, 2001 Nobel Laureate in Economics n n Revolutionary. --New York Times Book Review n n Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? n n When it comes to making decisions in our lives, we think we're making smart, r…

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