Founding Sales: The Early Stage Go-to-Market Handbook - Peter R. Kazanjy

nThis book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role. Specifically founders who are leading organizations that have a B2B, direct sales model that involves sales professionals engaging in verbal, commercial conversations with buyers. Moreover, many examples in this book will be targeted specifically to the realm of B2B SAAS software, and specifically as regards new, potentially innovative or disruptive offerings that are being brought to market for the first time. nn In short, direct sales of the sort a B2B SAAS sof…

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