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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand - Al Ries

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand - Al Ries

Al Rieslibris.ro

Smart and accessible, The Laws of Branding is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominating, world-class brand. Illustrations. n nThis marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Brandingn nSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes …

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