Built to Last: Successful Habits of Visionary Companies - Jim Collins

Find out what makes the truly exceptional companies different from other companies. Built to Last . . . is one of the most eye-opening business studies since In Search of Excellence.--USA Today.Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Thro…

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