Bag Man: The Story Behind the Improbable Rise of Coach - Lew Frankfort

nThe longtime CEO of Coach shares never-before-told stories and strategies behind Coach's stunning growth from a $6 million handbag business to a $5 billion global fashion and lifestyle brand.n nA Coach handbag is an icon, but Lew Frankfort knew nothing about bags or fashion when he became assistant to the founder of Coach after heading New York City's Agency of Child Development. By the time he left Coach, he had spent 29 years as its CEO, leading its stunning growth from a scrappy maker of leather goods to a $5 billion global brand. Coach created a new market segment--accessible luxury--that…

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