Before You Know It

`John Bargh's Before You Know It moves our understanding of the mysteries of human behaviour one giant step forward. A brilliant and convincing book.' - Malcolm Gladwell, author of Blink and David and Goliath n n How much of what we say, feel and do is under our conscious control? How much is not? And most crucial of all: if we understood how our unconscious worked - if we knew why we do what we do - could we finally, fundamentally, know ourselves? n n From checking a dating app to holding a cup of coffee or choosing who to vote for, our unconscious secretly governs everything we feel, think a…

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