Playmakers: The Jewish Entrepreneurs Who Created the Toy Industry in America - Michael Kimmel

nIn 1902, Morris and Rose Michtom invented the Teddy Bear in the back room of their Brooklyn candy store. Together, they launched the Ideal Toy Corporation into a prewar market rife with other first-generation American Jewish toymakers: the Hassenfield brothers of Hasbro, Ruth Moskowicz and Elliot Handler of Mattel, and Joshua Lionel Cowan of Lionel Trains. In Playmakers, Michael Kimmel documents the creation of the idealized American childhood in the twentieth century--an idea developed but not experienced by its creators, whose parents often were poor immigrants from Eastern Europe. From Bar…

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