Gospel of Wellness

Journalist Rina Raphael looks at the explosion of the wellness industry: how it stems from legitimate complaints, how seductive marketing targets hopeful consumers-and why women are opening up their wallets like never before. Rina Raphael has been there. She's bought cases of kombucha, she's paid $45 for an exercise class, she's sprinkled mushroom "superpowder" in her coffee, she's gone on luxury mindfulness retreats, and she's hung out with Hollywood's crystal healers. . . . She's a respected journalist who has specialized in health and wellness, so she should know better right? Yes. And No. …

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