London Zoo - Art for London Transport

The world’s first subterranean railway, the London Underground opened in 1863 and now provides three million rides daily. In 1908, Underground executive Frank Pick began seeking out the country’s best artists and designers to produce advertising posters for the expanding transit system. Pick recognized the potential of this new graphic medium, born just a decade earlier but already transforming the urban space, and the Underground became an important patron of the arts and an acknowledged leader in the field of poster publicity.For a century, copies of every poster produced for the Underground…

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