Pearls Before Poppies

"In February 1918, when the First World War was still being bitterly fought, prominent society member Lady Northcliffe conceived an idea to help raise funds for the British Red Cross. Using her husband’s newspapers, The Times and the Daily Mail, she ran a campaign to collect enough pearls to create a necklace, intending to raffle the piece to raise money. The campaign captured the public’s imagination. Over the next nine months nearly 4,000 pearls poured in from around the world. Pearls were donated in tribute to lost brothers, husbands and sons, and groups of women came together to contribute…

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