Blue Ocean Strategy (Expanded Edition)

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents – now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and i…

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