All New Don't Think of an Elephant

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues. n n Called the father of framing by The New York Times, Lakoff explains how framing is about ideas--ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public. n n The ALL NEW Don't Think of an Elephant! picks up where the original book left off--delving deeper into how framin…

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