Hooked

Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too. n n INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE n n Based on years of research, consulting, and practical experience, Hooked: n n * Shows how to create user habits that stick n n * Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App n n * Explains how products influence our behaviour n n 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup n n 'The mo…

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