The Tao of Fundraising: The Science, Philosophy, and Psychology Behind Attracting Capital - John Kim

A masterclass in persuasion, performance, and psychology, The Tao of Fundraising reveals how to navigate the invisible forces of human nature and capital flow to transform great ideas into fully funded ventures. nThe Tao of Fundraising delivers a blunt but necessary truth: the best ideas often go unfunded--not because they're bad, but because their creators don't understand how capital flows. n nFundraising is the most neglected art in modern business. Most MBA courses and coaching advice focus on what to do after a business has secured investment. The Tao of Fundraising seeks to fill that voi…

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